Brand & Digital Management: Developing new marketing strategies for establishing a new ZURICH Brand.

Brand Communications: Executing the brand communication strategy across all platforms (website, marketing materials, owned and paid media).

Project Management: Comprehensive 360° go-to-market plans, including development of detailed content roadmaps. Directing the work of external brand and marketing agencies.

Tracking: Success analysis based on relevant KPIs and optimization measures.

Product Launches: Creative development (target group actication, storyline, visuals, tonality, channel adaption, e.g.) for the first eStroller (ePRIAM). 360° campaign planning and project management (incl. storyboard & video production).

New Brand Collections: 360° campaign planning and project management for the new CYBEX Platinum collection in all marketing and media channels.

Brand Communications: Developing and execution of a clear brand communication in all global marketing channels.

Mobile / App: Conceptual support for ePRIAM App development and launch (B2B / B2C).

Campaign / Budget Tracking: Monitoring of budgets and preparing reports for management team.

Content Management: Supporting the relaunch of the customer hotline desk / knowledge data base (content concept and content production) as part of improving customer service of Ionity (high power charging network for electric vehicles). Additionally, optimizing website content and communication processes.  

Brand Communications: Responsibility for overall project management, including communication concept, as part of the ŠKODA exhibition concept for the “Paris Motor Show”.

Event Coordination: Overseeing all aspects of event planning, from venue selection to on-site management, ensuring a seamless experience for “Paris Motor Show” and serveral BMW MINI exhibitions (international).

Customer Engagement: Creating interactive and engaging experiences for attendees to foster a lasting connection with the Brands.

Project Management: Consulting needed departments in all activities relating to booth construction, event equipment, design, catering and staffing. Effective coordination of design, architecture, and all trades.

Budget Management: Carefully managing the allocated budget to maximize ROI while delivering high-quality event experiences.

Editorial: Editorial Responsibility for all Online Platforms (Intranet/Internet).

Campaign Planning: Developing marketing campaigns that communicate the brand’s message and engage the target audience across various channels, such as Internet, Instore, Events.

Sales Platform: Implementation, Management, and Distribution of the Strenesse Music Platform.

Instore Activation: Organization of various Live Events as part of the “Strenesse Circle of Friends.”

Campaign Planning: Campaign planning for global Brands (adidas, Nike, Reebok, Puma).

Project Management: Coordination with relevant internal departments for website, eCommerce, social media, retail, and procurement. Additionally, project management in collaboration with major global Brand suppliers to ensure optimal planning by overseeing and controlling the process from production to Point-of-Sale.

Digital Marketing: Developing new digital strategies for REWE To Go (identifying online / mobile / social influencer marketing opportunities). 360° networking of all channels (website, social media, mobile, in-store screens).

Implementation: Relaunch of the official website. Concept of user interface, and navigation. Definition of the online corporate identity (architecture, usability, content, target group-specific approach).

POS: Concept development and campaign activation “Heiß durch die Woche” incl. implementation of all POS materials.

Content Management: Constant improvement of ongoing digital activities and online editing (website / social media campaigns, newsletter / email marketing, in-store).

Brand Campaigns: Responsible for national brand and image campaigns (ATL/BTL).

Digital Relation: Implemented new platforms and processes for consistent brand communication across all community channels.

Market Research: Conducting research to understand the competitive landscape, market trends, and consumer preferences to position the brand effectively.

Process Management: Relaunched and maintained online platforms (Internet, Intranet, Crew Portal). Planned and managed the conception, technology, and implementation.

Lead Generation: Developing new content strategy aligned with B2B marketing targets.

Content Management: Creation and publishing engaging content and SEO.

Digital Marketing: Managing content distribution to all online channels to increase web traffic and lead generation.